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“You want it by when?”

May 2012 Br J Cardiol 2012;19:62–3

“You want it by when?”

Michael Norell

Abstract

Like it or not, we all have pressures upon us to meet a deadline of some form or other. It might be for a book chapter or an editorial invited by a journal. It might be for your considered peer review and refereeing of a manuscript submitted to an esteemed, high impact publication, or for a structured reference to support a promising trainee facing an imminent job interview. How we approach such a task, which by its nature comes with a defined timeline, is variable. Often the actual delivery of the piece is the easy bit; it is the creative aspect of the work that is so arduous and consumes most of the time period between accepting the proposa

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