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August 2015 Br J Cardiol 2015;22:89–90

‘Ultrasound on demand’ − how will it work in the UK?

BJCardio Staff

Abstract

‘Ultrasound on demand,’ launched by Philips, is a flexible scheme with 50 options and access to advanced facilities, such as three-dimensional (3D) transoesophageal echo (TOE), which previously may have been limited by the restrictions of upfront investment costs. The new ‘on demand’ approach provides the facility to explore new imaging options and future-proof services, by letting users upgrade and alter systems without locking in capital expenditure budgets, as additional functionality is only charged when used. Phillips hopes this flexibility will remove obstacles to more advanced and specialised treatments. The cardiologist’s pe

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